Managing Dagny

Juna, who is Dagny’s sister, started as a tour manager and makeup artist before taking over as head manager. Harry came in as drummer and bandleader, but has evolved to become a central part of the creative and business-driven team. Together with Dagny, they form «the three musketeers» who control all aspects of the career – from creative development and record label to booking and marketing.

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In the conversation, we get insight into how they navigate the complex music industry, from early days with house concerts in Northern Norway to international tours and collaborations with major record labels. They openly share challenges and successes, including the crucial period around the breakthrough song «Backbeat» and the decision to retain the rights to the music.

Fredrik Forssman from Musikkontoret Nord leads the conversation, which touches on everything from practical management and company structure to the creative process and the importance of building a strong artistic identity. They also discuss how to balance family and business, international ambitions versus the home market, and provide valuable advice to others who want to build sustainable music careers.

The episode is edited and mastered by Joakim With Steen. Music by Marius Circus.

About GramArt GramArt is the organization for professional artists and musicians in Norway. GramArt offers free legal advice, accident insurance, affordable instrument and travel insurance, member benefits and the possibility of employment in Artistfellesskapet. For more information, visit gramart.no.